Chapter 8
WHAT DOES IT MEAN TO THINK STRATEGICALLY?
Strategic Management
PPT Slide
Managers need to ask...
Grand Strategy
Global Strategy
What should strategies focus on? (Their purpose)
Levels of Strategy
Corporate-Level Strategy "What business are we in?"
Business-Level Strategy "How do we compete?"
Examples:
Function-Level Strategy "How do we support business-level strategy?"
The Strategic Management Process begins with...
Situation Analysis: SWOT
Example� Kinko�s SWOT Analysis
Portfolio Strategy
The BCG�Boston Consulting Group� matrix evaluates SBUs along two dimensions:
Formulating Corporate-Level Strategy
Formulating Business-Level Strategy
Porter's Competitive Strategies
Product Life Cycle
Formulating Functional-Level Strategy
Putting Strategy Into Action
Implementing Global Strategies
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